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A Better Balance

We believe that the definition of new luxury is a life in perfect balance. One that avoids endless excess, embraces variety, and understands that less gilt means less guilt.

The Whiteley promises to embody these very same ideals. The redevelopment of this iconic London landmark heralds the coming together of some of the most talented architects and developers of the moment to breathe radical new life into an architectural gem, with a masterplan that includes private residences, the UK’s first Six Senses hotel, and choice restaurants and retailers.