The New Queensway

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Situated just a stone’s throw from Hyde Park, in a district of London that is already home to a vibrant multi-faceted community,The Whiteley is going to re-imagine not only the Grade II listed building that was once Britain’s first ever department store, but also Queensway Parade opposite, re-energising its reputation as a compelling central axis for a discerning global mindset.

Cultural Synergy

The transformation of Whiteleys and Queensway, provides an opportunity for effortless modern living, while respecting the heritage of not only the original building, but also one of the most colourful and well connected areas of London. An area of such keen legacy that it was originally mapped as ‘The Queen’s Way’ – a grand thoroughfare for her Royal Majesty’s carriage to approach Hyde Park and Kensington Palace.
“IT’S MY INTENTION TO KEEP THE AUTHENTIC COSMOPOLITAN AND CULTURAL ASPECT OF BAYSWATER ALIVE ON THIS PROJECT.”
MARCUS MEIJER
FOUNDER AND CEO, MARK
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Bayswater
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Belgravia
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Hyde Park
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Kensington Gardens
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Kensington Palace
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Knightsbridge
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Mayfair
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Notting Hill
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Royal Albert Hall
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Serpentine Galleries
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South Kensington
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V&A Museum
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Westbourne Grove
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Kensington Palace Gardens
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Kensington Square Gardens
The Whiteley London
Marketing
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